Hi, I'm Holly

When I started my business I wouldn't have known what a funnel was if it slapped me in the face.

I started my journey as a Virtual Assistant, and realised that I sucked at traditional PA VA work. Like, I'm so bad at diary management it's not even funny.

I stumbled into some tech work – one messy project at a time – and somewhere in the chaos, I realised I’d found the thing that lit up my soul like a Christmas tree.

Tech just makes sense to me. The wiring, the logic, the puzzle of it all – it’s like my brain finally met its perfect match. And once I saw how it could take someone’s big idea and actually make it work? That was it. I was hooked.

This wasn’t just “setting up systems” anymore – this was helping people get their brilliance out into the world without the tech dragging them down.

Who I Serve

I work with entrepreneurs who are brilliant at what they do but feel constantly derailed by the tech.

Coaches, mentors, service providers, and especially neurodivergent business owners who are sick of hearing they’re “too chaotic” or “too unfocused.”

You’re not the problem. The way business systems are sold to us is.

My job is to untangle the mess, build something streamlined, and prove that selling online doesn’t have to drain your soul or your savings.

How I work

Transparency over hype – I’ll tell you what’s worth investing in and what’s not.
Collaboration over control – this isn’t about squeezing you into a template. We build around your way of working.
Clarity over chaos – no jargon, no confusion, no mystery buttons. Just systems that make sense.
Affordability always – because I started with nothing but stubbornness and Google. I’ll never tell you to throw money at shiny software just for the sake of it.

Why I do it

Because I’ve seen too many good ideas die in draft because the tech got in the way.

I don’t want you to quit. I want you to feel that spark – that “oh thank god, it’s working” moment – and know you can actually grow your business without burning out.

The human bit

I’m a single parent, ADHD-fuelled tech goblin, cat wrangler, and accidental fishkeeper.

I love systems the way some people love spreadsheets or scented candles.

And I believe business should feel doable – even when life is messy.

I build systems for humans - and that means all humans. If that makes you shift in your seat, then this is your stop.

If you’re bringing weird energy about someone’s race, gender, sexuality, age, body, brain, disability, background, or religion… you’re not my people. Tech can fix a lot of things, but it can’t fix ignorance.

But if you’re here because you want to create a business that works for you while respecting others’ right to do the same, welcome in. You don’t have to have it all figured out – just be open, willing to learn, and not a dick.

With that said, are you ready to build something amazing?

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